Walmart Reportedly Eyeing Low-Cost Streaming Service to Rival Netflix, Amazon

Image via Netflix

For the first time, the number of Brits who subscribe to streaming platforms has exceeded those who pay for traditional satellite and cable services, according to United Kingdom media regulator Ofcom.

Emarketer also estimated which countries had the highest levels of user penetration for Netflix, which it tracked as the number of individuals of any age who watched Netflix via app or website at least once per month.

Pay-TV subscription revenue of 6.4 billion pounds in 2017 was down 2.7 percent year-on-year, but still well ahead of the 895 million pounds generated by video streaming services, according to Ofcom's calculations. Vudu's got apps on just about every platform, but you're only able to purchase and rent movies and TV programs; there's no subscription option.

United Kingdom viewers are now more likely to subscribe to a streaming service than they are to a traditional pay-TV platform. "Netflix and Amazon are seen as more popular with people on the East and West Coasts of the USA", stated one of the anonymous sources. But neither Movies on Us nor Vudu are anyway near as popular as Netflix or Amazon Prime Video, and Walmart likely wants to grab some of the eyeballs that Netflix and Amazon pull in every day.

Both Walmart and Amazon would have retail offering as well as streaming offer, a move that has served Amazon well as its range of offerings often support that large sums it takes to invest in content. (Netflix's standard HD plan is now $10.99 monthly.) But the report had no details on what kind of TV shows, movies or other programming might be available in a Walmart SVOD service. The total average viewing time on all devices is five hours, one minute, with about a third of that being to online content. Findings from Nielsen revealed that people watch old shows, like "Friends" or "The Office", 80 percent of the time and only watch new original content 20 percent of the time, according to MediaVillage, which first shared the data.

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