Colin Kaepernick Voices Nike Just Do It Campaign

Workers put the finishing touches on a mural of Colin Kaepernick that is a Nike Advertisement that reads'Believe in Something Even if it Means Sacrifice Everything

What's your reaction to Colin Kaepernick becoming the new face of Nike's Just Do It campaign?

In the face of such criticism, Nike has not yet reported any apology and is standing tall by the decision to make Colin Kaepernick the face of their marketing campaign.

Market tracking brand Edison Trends said its data shows that Nike's online sales grew 31 percent from the Sunday of Labor Day weekend through Tuesday, as compared with a 17 percent gain over an average day recorded for the same period of 2017.

In the hours after Nike debuted the Kaepernick photos online, conservative objectors posted videos to social media of Nike swooshes cut from tube socks and sneakers lit on fire, calling for a boycott of the Oregon-based sportswear brand.

Woods, a Nike athlete since turning pro in 1996 who rarely delves into divisive issues, said Friday he was a fan of the apparel giant featuring the former San Francisco 49ers quarterback known for his social protests.

Nike aired its first "Just Do It" ad, narrated by Colin Kaepernick, during Thursday night's National Football League season opener between the Atlanta Falcons and Philadelphia Eagles. He told ESPN: "I think Nike is trying to get out ahead of it and trying to do something special, and I think they've done that".

And, as they say, any publicity is good publicity as the Apex characterized roughly 40 percent of the buzz from the campaign as positive, 30 percent as negative and 30 percent as neutral. He later switched his protest to kneeling, and a number of other players have since joined his protests.

Jelena Damjanovic asked Simon Darnell, assistant professor at the University of Toronto's Faculty of Kinesiology and Physical Education, for his take on what it all means for Kaepernick - and Nike.

US President Donald Trump has been a harsh critic of the protests in the past and told rightwing website DailyCaller that he thought Nike was spreading a "terrible message" with the ad.

However, they have chose to stop selling Nike gear and will also stop purchasing gear for the school with the logo on it.

The announcement has reignited the same controversy that Kaepernick sparked two years ago when he began kneeling during the national anthem to protest police brutality against young African-American men. "I honor our national anthem and most of the people in this country feel the same way".

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