Coke Considering Cannabis Drinks

The company is

Through a spokesperson, the company said it intends to enter the beverage space, but could not confirm Coca-Cola talks.

It seems like all the cool kids are doing it, but many were surprised to see that the world's largest beverage company is considering dipping its toes into the cannabis market. It is the non-psychoactive chemical component of marijuana used for medicinal goal which doesn't produce the high that usually comes from tetrahydrocannabinol (THC).

The Coca-Cola Co.is considering a collaboration with Aurora Cannabis to make cannabis-infused beverages, according to BNN Bloomberg. The company said Monday that it's "closely watching" the use of CBD in "functional wellness" beverages.

Coke is looking at "health-focused beverages that will ease inflammation, pain and cramping." according to Bloomberg.

Coke's interest is another indication of the growing acceptance of cannabis by established companies. "The space is evolving quickly".

It comes as Canada prepares to follow certain USA states in legalising cannabis for recreational use, after years of permitting it for medicinal purposes.

Coke could be well positioned to capture market share should CBD and other marijuana products become legal, said Bonnie Herzog, analyst with Wells Fargo.

The company declined to comment on additional speculation.

Two weeks later, spirits company Constellation Brands announced a new $4 billion in investment in Canada's Canopy Growth in exchange for a 38 percent stake in Canopy.

Canada is the first major economy to legalize recreational marijuana, and shares in cannabis producers have rallied in anticipation.

Coca-Cola is in talks with Canadian marijuana producer, Aurora Cannabis Inc.

'It's going to be more of the "recovery drink" category'.

However, U.S. corporations are still cautious about taking steps into a business that remains illegal under U.S. federal law. Cannabidiol is said to have analgesic and anti-inflammatory properties with no psychoactive effects.

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