Amazon planning to release new Alexa devices, including a microwave

Amazon plans to release at least 8 new Alexa devices, including a microwave oven and in-car gadget

These gadgets include an amplifier, in-car device, and a microwave oven.

Amazon isn't the only company trying to spread its digital assistant.

Now, a CNBC report states that Amazon is "doubling down" on its Alexa-powered devices, as it plans to release at least eight new voice-controlled hardware devices before the end of the year. The info they've reviewed shows a list of devices that includes a microwave oven, amplifier, receiver, subwoofer, and an in-car gadget.

Bringing Alexa to more devices fits in with the plans Amazon has outlined for its voice assistant.

All of the rumored devices would have Alexa built in, or have easy access to the virtual assistant (likely over an Internet connection).

Amazon is tipped to reveal a few of these gadgets at an event later this month.

The new devices will help realize Amazon's ambition of making Alexa ubiquitous in the customer's home and in their auto. The more in-house products and partnerships Amazon can score for Alexa, the better. "Now it is one of the most popular voice assistants, leading the growth of the burgeoning smart speaker market, which is expected to be worth $30 billion by 2024, according to Global Market Insights". Amazon's entry into the market could put it head-to-head with other smart appliance makers, such as Samsung and LG, so it should be interesting to see how it will fare against the competition. Garmin also has an Alexa-compatible dash cam that can be used in the auto.

An in-car device would certainly not be new.

But the move signifies Amazon's heavy interest in the connected home. The microwave can make Alexa a key part of the kitchen.

Amazon Echo relies on Microsoft's Bing search engine and Wikipedia, while Google Home uses the company's own Google Search.

Having its own home appliances also opens up a new sales channel for Amazon. Speaking at the IFA trade show in Berlin earlier this month, Daniel Rausch, vice president of smart home at Amazon, said the company's vision for Alexa was to create something similar to the Star Trek computer - something anyone could use anywhere and in a natural way.

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