How Pinterest, Google and Amazon Are Improving Visual Search

Google introduces new 'Discover' feature as Search turns 20

Thursday's video Doodle took a stroll down the memory lane exploring popular searches all over the world throughout the last two decades - whether it be the status of your favourite object orbiting the sun, the latest on the world's biggest events, or the meaning of love. Its research showed people were typically conducting multiple queries over many sessions to accomplish tasks like finding a job, planning a wedding, buying a vehicle, renting an apartment or planning a vacation. Now, Google will integrate Lens directly into searches "to make your search experience more visual", Cathy Edwards, director of engineering for Google Images, said in a blog post. The Images ranking algorithm has changed as well, which will now take the quality and relevance of pictures into consideration as well as the page the photo can be found on. That's just like Lens already does on mobile cameras. Besides giving you the information you need about flood-affected areas, Google has its own predictions and issuing related alerts - this can help immensely with evacuation and potentially save lives.

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Similar to the activity card, the Google "feed" is a feature being revamped which is basically a stream of information cards showing users' "interests" based on their other activities with other Google apps.

Google announced on Monday that it will soon roll out several new changes to its search engine.

Collections is another feature for keeping track of long search journeys. On the same day as Google's announcement, Snap Inc., the parent company of Snapchat, unveiled a partnership with Amazon.com in which users can shop for products straight from the camera function of Snapchat.

Starting as a bold research project by Larry Page and Sergey Brin in 1998, Google today indexes hundreds of billions of pages, offering search in more than 150 languages and over 190 countries.

Google is an ever-changing entity when it comes to search. You can grab anything that appears in your Activity Card and add it to a Collection. The Google Feed is becoming "Discover", and it'll start popping up in more places. The multi-color star icon next to the name of each topic is called the "Discover icon" and ties in with the Discover button on the bottom navigation buttons.

The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine (Google Search). Publishers who have adopted the AMP Stories standard will see their content appear in this new format in search results. This makes it easy to revisit past searches and the websites you visited along the way.

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