The new John Lewis Christmas advert featuring Elton John

Credit YouTube  evan youtuberuk/15maio2011

Each year the retailer brings its A-game with something to tug at those festive heart strings, and just when you thought it had peaked and could do no better, the LADs only go and rope in ELTON JOHN.

As the familiar dulcet sounds of "you can tell everybody, this is your song" play, you watch the reverse trajectory of Elton John's musical career, beginning in present day.

Here is the hotly-anticipated John Lewis Christmas advert, starring Elton John.

Few things are more sacred when the festive season rolls around than the John Lewis Christmas advert. and guess what?

Unconfirmed reports put Elton's fee around £5 million.

This year's trailer follows Sir Elton sat at his piano, reflecting on his life, as we're taken back in time before we wept to Candle In The Wind, before his beef with Madonna (iconic) and even before he ever shot to fame with his first real hit, Your Song.

"To date it has proven to be one of the most effective marketing campaigns in the industry, delivering an excellent return on investment".

"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life".

What do you think of the Elton ad?

It's not the first time that "Your Song" has been used in a John Lewis Christmas advert, as Ellie Goulding's cover was used back in 2010.

John Lewis" flagship store on London's Oxford Street also changed its name to just "John', and shoppers were convinced they had sussed the ad out ahead of its release. "Your Song" was first released almost 50 years ago and proves to be a timeless classic in the heartwarming Christmas advert that aims to spread the message that 'Sometimes a gift isn't just a gift".

Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family".

Related news:

Hot News

isis-killer-beheading-video-story-top Bollywood stars Padukone, Singh Wednesday in Italy
Nov 15, 2018 - 16:14
The couple was surrounded by friends and family members dressed in white attires on the villa's famous patio overlooking the lake. This is what happened, "Shubha Mudgal was performing a thumri when Deepika Padukone got emotional and was in tears".

isis-killer-beheading-video-story-top Apple (AAPL) stock drops after lowered estimates for iPhone XR sales
Nov 15, 2018 - 08:25
Apple shares fell as much as 5.2 overnight after Lumentum cut its outlook, citing a reduced shipment request from Apple . Apple said it preferred to focus on the company's transition to a services company, with regular recurring revenue.

isis-killer-beheading-video-story-top Trump ditched cemetery visit to avoid causing Paris traffic jams, says Sanders
Nov 14, 2018 - 09:18
White House officials said the decision was taken due to the weather and cited security concerns in hastily arranging a motorcade. The Twitter post followed on from a video of Candian prime minister Justin Trudeau appearing in the rain.

isis-killer-beheading-video-story-top Brexit: EU gives May space to 'spin' draft deal
Nov 14, 2018 - 09:17
Leadsom said on Sunday that MPs would not accept a backstop which the United Kingdom can not leave without the EU's permission. Although details of the deal are not known yet, the agreement will reportedly include a solution to the Irish border issue.

isis-killer-beheading-video-story-top Cooper Kupp tears ACL in Rams' Week 10 victory
Nov 14, 2018 - 08:01
Up until this game Penny has just 42 carries and 146 rushing yards on the season, with just an average of 3.5 yards per attempt. In a game with three lead changes and one tie, the Rams league-leading offense outgained the Seahawks, 456 yards to 414.

isis-killer-beheading-video-story-top McSally concedes as AP projects Sinema to win U.S. Senate race
Nov 14, 2018 - 07:46
McSally also claimed that health care is not one of the " things that matter ", something voters sharply disagreed with her on. McSally's attacks on Sinema reached back more than 15 years, when Sinema was a Green Party spokeswoman and liberal activist.

isis-killer-beheading-video-story-top Chelsea drop points as Everton earn draw at the Bridge
Nov 14, 2018 - 07:36
As I said to my players, we created too few goal opportunities in relation to how much we played. Everton's only loss in in its last seven games has come at Manchester United .

isis-killer-beheading-video-story-top Nets Guard Caris LeVert Suffers Leg Injury vs. Timberwolves, Leaves on Stretcher
Nov 14, 2018 - 07:28
LeVert was in the midst of a breakout season for the Nets, one that sadly appears to have come to an end. This is just some awful news for both the young forward and his team.

isis-killer-beheading-video-story-top Xiaomi launches in United Kingdom with new Mi 8 Pro
Nov 12, 2018 - 19:10
As you can see above, the design of the phone features a clear glass element that shows you the internals of the device. Xiaomi has confirmed that it will begin selling phones and smart home devices in the United Kingdom .

isis-killer-beheading-video-story-top Liverpool go top of the table with win over Fulham
Nov 12, 2018 - 19:02
Xherdan Shaqiri added to the lead after 53 minutes when he volleyed home a deep cross by Andrew Robertson . Liverpool were not troubled in seeing out the game with Fulham offering little threat in the second half.

isis-killer-beheading-video-story-top Broward recount delayed because of problem
Nov 12, 2018 - 17:41
The judge ordered the Broward supervisor to release the number of all ballots cast during the election. Analysts later said the new redesign may have confused voters and probably cost Gore votes.

isis-killer-beheading-video-story-top California wildfires: Death toll rises, hundreds missing
Nov 12, 2018 - 14:46
Celebrities are among those who have lost their Malibu homes in blazes that have killed 31 people across California . Also in Ventura County, the Hill Fire has burned through 4,531 acres and was 70 percent contained, Cal Fire said .

isis-killer-beheading-video-story-top 'Lucky' Kei Nishikori set for ATP Finals
Nov 11, 2018 - 20:28
But one man is pushing the average age of the eight in London up just a little more than the rest, 37-year-old Roger Federer . And therein lies the dilemma for the young players, for it is not only Federer who defies the years.

isis-killer-beheading-video-story-top First Muslim women elected to US Congress
Nov 11, 2018 - 20:03
The women, both Democrats , include Palestinian-American Rashida Tlaib and Somali-American and former refugee Ilhan Omar . The legislature consists of two chambers: the House of Representatives (which Omar has been elected to) and the Senate.

isis-killer-beheading-video-story-top Google to overhaul sexual harassment policies following employee walkout
Nov 11, 2018 - 19:55
The "excessive" consumption of alcohol will also be discouraged by managers especially at work. There's been another round of employee drama at Google these past few weeks.