Samsung Embracing iTunes Makes Apple TV a Lot Less Necessary

The Samsung smart TV with iTunes

"The modular functionality of Micro LED will allow users in the future to create the ultimate display even at irregular 9×3, 1×7, or 5×1 screen sizes that suits their spatial, aesthetic and functional needs", Samsung says. As for folks with older Samsung TVs, you might also be able to take advantage of the new integration of Apple services. Samsung TVs will get the distinction of being the first non-Apple home entertainment devices to access iTunes video via the iTunes Movies & TV Shows app, letting people stream video from Apple's store without an Apple TV.

Vizio has the most comprehensive range of models supporting AirPlay 2, including the P-Series Quantum series from 2018 and 2019.

Vizio TVs will also be getting HomeKit support and AirPlay 2 but no report of iTunes for Vizio.

"You can even play music on the TV and sync it with other AirPlay 2-compatible speakers anywhere in your home".

Samsung suggested that they'd be bringing iTunes Movies and iTunes TV Shows and Apple AirPlay 2 support specifically on 2019 Samsung Smart TV models - starting this spring.

Correction AirPlay support will be coming to Vizio TVs. Apple makes a device called Apple TV that connects to a full television set, but has never produced a full set itself.

Users can use their own voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, and the support of Apple AirPlay 2 and HomeKit.

Technology and media analyst, Paolo Pecatore, described the deal as a "smart strategic move for both companies" - one that highlights the importance of working together to achieve scale. Now that TV makers are finally embracing Apple, it gives the iPhone maker another way to expand its Services revenue as iPhone sales start dipping.

The Samsung announcement comes as Apple ramps up its plans for original video content to compete with the likes of Netflix and Amazon, as well as new streaming players like Disney.

The Samsung deal is the second time in recent months in which Apple has made a pact with another technology company to land its services on their devices.

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