Bud Light's corn syrup Super Bowl ad prompts response from competition

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Bud Light parent company Anheuser-Busch makes other beers that list corn syrup as an ingredient.

IL corn farmer Matt Boucher noted on Twitter that most corn farmers probably already know Bud Light wasn't brewed with corn syrup - and many probably don't care.

The National Corn Growers Association was not pleased with the message, saying, "America's corn farmers are disappointed" with Bud Light and offering to discuss the benefits of corn. "Our office is right down the road!" In case you missed it, the commercial is below.

High-fructose corn syrup is commonly used as a sweetener in sodas and other flavored drinks.

"Sugar is sugar. Corns syrup is safe".

Recent studies have suggested HFCS's high caloric content may play a role in the obesity epidemic, something the beverage industry has pushed back against with research of its own. Added to the beer brewing process, corn syrup is eaten by yeast, turning the sugars into alcohol, according to Kaylyn Kirkpatrick, a brewing extension associate at Cornell University working in the department of food sciences.

"The Bud Light ad says more about their market position than it does about any @MillerCoors products", he wrote. "Bud Light felt like a natural fit, and they jumped at the opportunity".

The "Special Delivery" SB LIII ad (below) continues the brand's medieval kingdom premise, minus the famed "Dilly Dilly" chant, and uses the construct of a misdelivered barrel of corn syrup to drive home the point that - unlike Bud Light - competitors Miller Lite and Coors Light use corn syrup.

"Corn syrup is not really going into the finished beer", Kirkpatrick tells TIME.

Game of Thrones and Bud Light win the award for Most WTF Super Bowl crossover event.

And Peter Marino, chief communications officer for MillerCoors, said the ad was like the pot calling the kettle black. "You forgot two things though". "Bud Light uses rice to aid fermentation".

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