Viral Instagram Egg Partnered With Hulu To Raise Mental Health Awareness

Egg Gang Instagram  USA Today

That story rose in popularity earlier this month after it urged fans to double-tap an image of an egg, to beat out Kylie Jenner for the most-liked post ever on the program. Since the egg has such an audience now, the creator, 29-year-old Chris Godfrey, chose to use its fame for good since teaming with Hulu for a mental health ad that aired during the Super Bowl.

"If you're struggling too, talk to someone", the video continues.

The video post on @world_record_egg's Instagram references the website talkingegg.info, which features links to various mental health organizations around the globe.

The page was set up at the start of January, and encouraged people to make its only photo the most-liked post on Instagram.

Entrepreneur and reality star Jenner had previously held the top spot, garnering some 18 million likes.

Hulu's rivals, like Amazon Studios, made an episode of new series Hanna, open to subscribers for a short time.

It remains unclear whether the World Record Egg started as a prank and morphed into something more, or this was the intention of Godfrey all along. "An egg is an egg, it's universal", Godfrey said.

Since the egg went viral, two questions have been on everyone's minds: what does the egg mean and who created it?

But the egg ad wasn't the only big reveal for the social media sensation on Sunday.

Another interview with the New York Times revealed that mental health will be "the first of several causes" which the egg will help promote.

Khan-Whelan told The New York Times the group chose to "put any speculation to bed" by revealing their identities now. It remains to be seen if the account will exclusively focus on mental health, or if this was a one-off partnership.

The egg first captured the world by storm with it's arrival to Instagram - where it received millions of likes and followers.

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