Apple's 'It's Show Time' event starts at 10.30 pm today

Apple Streaming Service,Apple TV Platform,Apple Streaming Services TV

Apple has used a $1 billion budget to buy dozens of original TV shows in hopes it can land a breakout hit, according to the Wall Street Journal.

The live event will also focus on the new Apple News subscription priced at $9.99 a month. In exchange for billions of dollars, studios helped Netflix launch a fledgling streaming video service by licensing their libraries of shows and movies, but that decision may have sown the seeds of their own demise.

Sources previously told Reuters that the company is targeting April for the launch of a streaming television service that will likely include subscription TV service.

Apple will livestream a video feed of the event on its website, and Tech Times will provide coverage of all the notable announcements, so make sure to check back with us.

Fans of It's Always Sunny in Philadelphia will be pleased as creator Rob McElhenney and co-star Charlie Day are said to be producing a comedy series about a video game company for the Apple platform. The event will be held at the Steve Jobs Theatre in Apple Park.

Today, Apple will be hosting its first big product event of 2019, which the company is calling "It's Show Time". Of course, premium services like HBO, Showtime, Starz, and more have long put pressure on cable services, only to settle in a world where all content providers seem to have found their niche.

But the offering as Bloomberg described it also fits with Apple's other plans. Even an iOS-only gaming service is huge, too, considering how large the mobile gaming market has become.

However, Netflix faces more than just new services from Apple and Facebook.

Apple looks to begin a fresh reinvention tomorrow as it rolls out Hollywood stars for its new streaming television service, part of a broad shift of direction for the California technology giant.

Apple gets a cut from each subscription service you subscribe to through iTunes.

Reports suggest the iPhone maker will introduce a subscription-based TV and film service to rival the likes of Netflix and Amazon Prime Video by offering a central hub from which users can access a range of on-demand TV services. Apple has been on a launch spree last week.

Apple is also expected to unveil a one-stop shop where users can pay a single fee for the subscription of different newspapers and magazines, and a consumer credit card that will be co-branded with Goldman Sachs.

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